Activision’s Call of Duty: Modern Warfare 4 is expected to be one of 2026’s biggest game releases alongside GTA 6, and the company is expected to go all-out with its marketing and promotion campaign for it. That may have already begun, but not in the way anyone might have expected.

World Cup fans have spotted a curious detail on the French men’s national team bus–luggage that appears to carry the Modern Warfare 4 branding.

You can clearly see the branding in the image below. We don’t know if this is an official marketing effort from Activision or something else, but in any event, it’s getting people to talk about Modern Warfare 4.

It’s not the only sports-related marketing beat for Modern Warfare 4, as the game will be playable at the Fanatics Fest in New York City this month.

Modern Warfare 4 releases this October, about a month before GTA 6 arrives. The game takes place on the Korean peninsula as North Korea launches an invasion that “threatens to destabilize the world.” You play as Private Park (portrayed by The Last of Us actor Young Mazino) while a second story focusing on Captain Price takes place simultaneously in other parts of the world.

“As Price’s off-book mission collides with the forces behind the invasion, the war spreads beyond anyone’s control,” reads a line from the game’s description.

Ahead of release, Activision will host a multiplayer beta for Modern Warfare 4, and you can get in early by preordering. Unlike the previous two games in the series, Black Ops 6 and Black Ops 7, Modern Warfare 4 will not be on Game Pass at launch. That’s something Activision is reminding players in ads for the game.

In a major development, Modern Warfare 4 will be available on Nintendo Switch 2. It will mark the first time since 2013’s Call of Duty: Ghosts that a Call of Duty game has come to a Nintendo platform.